Digital Marketing

What are Marketing and Online Marketing? Meaning of Digital Marketing and Types of Digital Marketing | SCODE


What is Marketing and Online Marketing? and What is Digital Marketing and Types of Marketing | SCODE

What is Marketing? defines marketing as, “an action or strategy of promoting, selling, and distributing a product or service or any information about products.”

In other words, Marketing mentions any actions a corporation takes to draw a targeted audience to the company’s product or services through high-quality messaging or content, or keywords. The terms Marketing that main targets to deliver value or services for prospects and consumers through content, with the long-term goal of demonstrating product worth, strengthening brand value, and ultimately increasing sales or conversions.

What is the purpose of marketing? why we need marketing to get customers or clients?

Marketing is the process of getting targeted people, who are interested in your company’s product or service. This happens through market research, analysis, and understanding your ideal customer’s interests. Marketing pertains to all or any or any aspects of a business, including development, distribution methods, sales, and advertising.

Types of Marketing:

– Internet marketing:

Internet marketing is also called online marketing. Internet marketing is the process of advertising a business, website, or brand and its products or services over the internet using tools that help drive traffic, leads, conversions, and sales.

Internet marketing could also be a broad term that surrounds differing types of selling strategies and methods – including content, email, search, paid media, and more.

– SEO Marketing:

SEO (Search Engine Optimization) is a method used to rank a URL or website at the top of a search engine’s results. SEO may be a method employed by businesses and individuals to extend the visibility of their websites and their company.

– Content marketing:

Content marketing may be a marketing technique of creating valuable, relevant, and consistent content to draw in and acquire a targeted audience – with the target of driving profitable customer action.


– Social media marketing:

Social media may be a catch-all term for apps and sites which will provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages and media links with others. Facebook, meanwhile, is a full-blown social networking site that permits for sharing updates, photos, joining events, groups, and a spread of other activities.


Such as:







– Video ads or search ads marketing:

Digital video advertising is a part of the digital advertising that displays video ads – either standalone or within online video content. This includes lots of formats designed for various environments, such as banner video, connected TV, or other OTT services.


Search campaigns allow you to place ads across Google’s vast network of search results. You can show ads to people actively searching online for your products and services. A Search campaign is one campaign type available to you in Google Ads.


– Video marketing:

Video marketing is the strategy designed by marketing teams to make, curate, and utilize videos as a way of selling their products or services to their audience.

The idea is to stay audience members engaged with the brand in a way that’s simple and straightforward to digest.

-Meaning of Digital Marketing

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics like social media marketing, search marketing, and email marketing.

digital marketing is not any different from traditional marketing. 


In both smart organizations seek to develop interdependent relationships with prospects, leads, and customers.

having a strong digital presence will assist you in multiple ways:

• it’ll make it easier to make awareness and engagement both before and after the sale.

• you’ll convert new buyers into rabid fans who buy more (and more often).

• You’ll enjoy all the advantages of word-of-mouth and social sharing.


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